Strengthen the Institutional Tourism System in Jordan

The project aims to drive sustainable growth in Jordan’s tourism sector by strengthening the institutional capabilities of the Ministry of Tourism and Antiquities. Its goal is to implement strategic planning tools and promotional mechanisms modeled on European best practices

• Delivering capacity building and training programs for ministry staff.
• Developing strategic planning instruments and a comprehensive tourism roadmap.
• Organizing workshops and coordination meetings with local and international stakeholders.
• Launching targeted marketing campaigns to boost tourism competitiveness

• Enhanced institutional capacity through integrated tourism planning.
• More efficient and strategic management of tourism policies.
• Increased tourist flows and a greater socioeconomic contribution from the tourism sector.